MARKET SEGMENTATION AND POSITIONING
Target Market
YSL Group targets to expand its business internationally by penetrating Indonesia, Vietnam, Thailand and South American countries. These countries are growing rapidly and require extensive engineering and automation solutions to overcome the over-reliance on low-skilled human labour.
The new automation technology which was recently acquired is able to assist YSL Group to penetrate these markets by emphasizing on human-less assembly line.
Target Industries
YSL Group is focusing on food, medical and automotive industries because we intend to improve the quality of productions in these industries.
By utilizing less human-power and enhancing the automated assembly lines, the products and services can be delivered in shorter period of time and with consistent quality.
Market Positioning (Price VS Quality)
Our products and services are customized with no fixed price to the customers.
We provide innovative and high-quality automation services with the philosophy of striking a balance between quality, cost and delivery.